gojek Co-CEOs Kevin Aluwi (left) and Andre Sulistyo
gojek, US-based adtech company The Trade Desk partners to launch O2O solutions in Indonesia [Press Release]
gojek, Southeast Asia’s ride-hailing, and technology unicorn announces its latest partnership with The Trade Desk (Nasdaq: TTD), an advertising technology company from the US to launch an exclusive partnership to provide advertisers with insight into the impact of their online advertising campaigns on offline sale. This, the companies believe, can improve the efficiency of marketing decisions to boost business growth.
According to a source, the partnership marks the first Online-to-Offline (O2O) measurement solution in Southeast Asia, launching initially in Indonesia.
“Our mission is to remove life’s daily friction by connecting consumers to the best providers of goods and services in the market. This partnership will enable advertisers on The Trade Desk platform to use gojek’s insight to measure their campaigns and ultimately increase the effectiveness of their advertising,” said Pulkit Khanna, gojek’s Vice President for Merchant Research and Analytics.
gojek will work with TTD to measure the impact of online advertising using gojek’s actual in-store purchase transactions instead of cookie-based data, correlating purchases made on and offline using gojek, with advertising served via TTD platform. This will include both purchases made within the gojek app, such as the food delivery service, GoFood as well as in-store transactions with merchants who accept GoPay.
The process will allow marketers to be able to link sales with advertising campaigns, harnessing offline attribution capability to gain insight on the effectiveness of their advertising campaigns.
Tencent launches WeChat short video’s trial to answer to ByteDance’s TikTok [Bloomberg]
Tencent Holdings Ltd. is reportedly planning a significant update to its WeChat messaging app as an answer to its archnemesis ByteDance Inc.’s dominance of short-form video, as reported by Bloomberg.
WeChat offers services ranging from messaging to booking meals and movies and is used by more than a billion people. Tencent plans to add a feature to let users publish video clips and photos to their followers via a feed similar to Twitter.
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To do so, it means WeChat will ditch the current format that focusses on articles and to let users share video and content directly with one another. It’s still unclear how the final product will look like.
Since Monday, WeChat reportedly has begun rolling out the feature tests with select individuals and organisations that run public accounts.
Bitcoin signals selling after taking a tumble at US$7,000 [Bloomberg]
Since its peak period in June 2019, Bitcoin reportedly has been showing signs of technical indicator warning. Although crypto trades near the highest level since November last year, the largest cryptocurrency’s Global Strength Indicator, a measure of upward and downward movements of successive closing prices, is posting a sell signal for the first time since peak period.
In recent weeks, Bloomberg reported that Bitcoin has failed to overtake the US$9,000 mark for a sustainable period, with a dip at the beginning of January pushing the price below $7,000. However, the downward trend reversed last week, with Bitcoin briefly breaching $9,000 on January 17, the highest since November.
The price swings come in the wake of the volatile year of 2019 that was largely influenced by investor optimism over the announcement of Facebook Inc.’s Libra crypto project followed by skepticism and upped regulatory scrutiny.
“On a technical basis, it’s getting overbought and more importantly for political reasons I think there are just too many political headwinds for a cryptocurrency to get the kind of traction the bulls think it will,” said Matt Maley, an equity strategist in New York at Miller Tabak & Co.
Recruitment platform GrabJobs, POS system Moka partner to empower Indonesian businesses [Press Release]
GrabJobs, the recruitment automation platform in Southeast Asia, announces that it has established a partnership with Moka, a point-of-sale (POS) system provider, to empower businesses to grow.
GrabJobs CEO & Co-Founder, Emmanuel Crouy stated that the two companies “share a similar vision with helping companies grow, focussing on similar target clients and provide services that complement each other.”
“A majority of GrabJobs and Moka merchants are from the F&B, Retail, and Services industries. One of the major pain points faced by these industries is staffing. GrabJobs will help all of Moka’s merchants to recruit their staff more efficiently,” Crouy explained.
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GrabJobs provides recruitment automation that features an interview chatbot that helps companies automate their applicant interviewing, profile screening and scoring, interview scheduling, and interview reminders. With these features, job seekers can apply for jobs easily without a CV, interview over chat on the spot, and get an instant response as to whether they get shortlisted for the job or not.
David Liga, Senior Product Manager at Moka, said: “Collaboration between Moka and GrabJobs gives entrepreneurs the ease of finding the required candidates.”
Blockchain ecosystem Binance invests in data-focussed blockchain protocol startup Numbers [Press Release]
Blockchain ecosystem, Binance, just announced its investment in Numbers, a blockchain protocol focussed on data traceability and monetisation.
Numbers seeks to create an open, transparent, and traceable data system with the development of a fully open-source application that assures data traceability and digital evidence. This allows individuals to own and monetise their personal data.
Bofu Chen, Numbers co-CEO said that the investment from Binance will help the company explore more use scenarios and accelerate technological and business development.
Since 2019, Numbers has been working with Shoah Foundation, Stanford University, and IBM for the Starling project to establish the data traceability and verification systems to pre-load the applications on Exodus, the blockchain-powered smartphone series launched by the global smartphone manufacturer HTC.
Gin Chao, Binance Strategy Officer, said: “Numbers app is integrated with Binance Chain through Zion, a hardware-based key management system and offers the developer community easy access to use the Binance Chain and for hardware wallet protection, digital signature and so on.”
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Image Credit: gojek
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